THE OBJECTIVE
Our client sought to increase visibility and market share within premium on-trade outlets. The goal was to not just "sell bottles" but to create a premium association with the brand in the consumer's natural environment.
OUR APPROACH
Bramex implemented a "Bar Storm" methodology. We didn't just place posters; we took over the vibe. Our teams focused on:
- Sensory Immersion: Custom lighting, branded DJ booths, and signature serves.
- The Human Factor: Specially trained Brand Ambassadors who understood the product and the target consumer.
- Digital Amplification: USSD mechanics for instant prizes and social media "photo moments" designed for shareability.
Results
250+
Outlets Activated
15k+
Consumer Trials
22%
Sales Uplift
Core Services
Sampling
Promo Teams
Digital Mechanics
Production