USSD CONSUMER
PROMO PLATFORM

THE OBJECTIVE

An FMCG giant needed a way to track secondary sales and reward loyal consumers across Tanzania. The challenge was to create a system that worked for everyone—regardless of their phone type or internet access.

THE SOLUTION

Bramex developed a dedicated USSD gateway integrated with major mobile networks. Consumers would find a code inside the product packaging, dial the code, and receive instant feedback or airtime rewards.

• Mass Market Accessibility: USSD requires no data, ensuring 100% reach even in rural areas.
• Real-time Data: The dashboard provided the client with heatmaps of participation, helping them optimize distribution in real-time.
• Instant Fulfillment: Automated airtime and mobile money payouts for winners.